AbbVie Pharmaceutical

These interactive experiences were created with Unity for Meta Quest 3 and 3S, using Virtual and Mixed Reality to explain medical treatments and showcase AbbVie's products. Designed for events, they use hand tracking for intuitive interaction and aim to turn complex medical concepts into engaging, easy-to-understand visuals.

1. Aquipta

This short MR experience explains how Aquipta, one of AbbVie’s products, works to combat migraines. Through visual animations and dynamic portals that blend into the real world, users can witness how the treatment targets pain pathways in an accessible, memorable way.

2. Atopic Dermatitis

This VR simulation places the user in the shoes of a patient suffering from atopic dermatitis. Through guided narration and interactive moments, users experience symptoms firsthand and follow the treatment process to understand how recovery is achieved. The experience promotes empathy and deeper understanding of the condition.

3. LATAM Finance Overview

This mini VR experience presents an overview of AbbVie's financial performance and product presence across different countries in Latin America. With localized data visualizations, it offers a clear, engaging summary of the company's regional impact.